Arsenal has announced a new partnership with PRIME, a hydration drink founded by KSI and Paul. The drink will be available for the supporters throughout home matchdays at Emirates Stadium. The deal represents the continual shift of the Arsenal board to get ahead of their market competitors.
The partnership represents far more than a business deal to KSI, who as a lifelong Arsenal fan, is living the dream. He said:
Honestly, I can’t believe it, this is a childhood dream of mine.
From watching Arsenal tear up the Premier League in the early 2000’s to now being associated with Arsenal officially with PRIME, it’s a dream come true and I’m still pinching myself!
This is a huge moment and I’m so glad it’s with the team I support.
However, it is both parties that are pleased with the move, with Arsenal’s Chief Commercial Officer Juliet Slot added:
We are always looking to join forces with new, exciting and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.
KSI is a lifelong Arsenal supporter and it’s fantastic we can keep this in the family. I’m sure our supporters will love the drink and I’m excited to see the fun ways we will bring this partnership to life.
Who are KSI and Logan Paul?
KSI is an English YouTuber and rapper. He is a co-founder and member of the British YouTube group known as the Sidemen whereas Logan Paul is an American YouTuber, social media personality, and professional wrestler.
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